magazines & Commercial Art
Project: Aspiring Magazine Cover | Tools: Adobe Photoshop, Adobe InDesign Roles: Art Direction, Photo Compositing, Typography & Layout Design, Color Palette.
This digital composition serves as the front cover for the debut issue of Aspiring. As Art Director, I defined the entire visual language: selecting the core dynamic photography, developing a typographic hierarchy that mirrors the cover subject's movement, and creating a cohesive, sea-and-sunset-inspired color palette. The entire composition, combining typography and photographic layers, was meticulously composited in Photoshop for a unified effect.
Banner Advertising
Designing for a 75M member base with strict brand guidelines
Enterprise-Scale Digital Banner Design | UPS Global Network
Target Audience: 75M+ Member Base Role: End-to-end Design, Art Direction, & High-Volume Production
This selection represents a sample of the hundreds of digital assets I developed for UPS, requiring a rigorous approach to design systems and strict brand governance. My workflow integrated high-velocity photo-retouching, typesetting, and image selection to maintain visual integrity across diverse retail partnerships. This project demonstrates my ability to architect consistent, high-conversion layouts at a global scale, ensuring seamless resizing and execution across a massive digital ecosystem.
